Video content has exploded in recent years and with good reason, 97% of business customers have used video ads on Social Media platforms to successfully educate, inform and convert customers.
This is applicable across all industries, as long as you know your customer segment, videos can be easily created for your audience. Not all videos require you to engage professionals to shoot and produce, with your smartphone these days, you can create short videos on your own. (DIY Article coming soon!)
Now let's talk about the 3 ways you can turbocharge your brand with Video:
- Video Ad
- Story-based Short Film
- Testimonials Video
Video Ad
Want to let people know about your new product, service or business? Think about your top selling item and make a video about it. Something short and simple up to 120 seconds you can run on Facebook and Instagram as an ad. The trick here is that your video has to stand out, it has to start with an immediate hook . If you're going to spend money or time creating a video, you have to maximize it.
Make sure to keep in the mind the marketing principles of AIDA : Attention, Interest, Desire and Action when it comes to scripting and editing the video so as to keep viewers engaged.
Story-based Short Film
Think of this type of video as a more traditional type of marketing activity. More brand-centric with a higher production quality. These are good for showcasing the entirety of your business, and as audiences become progressively more savvy, your video has to be authentic otherwise viewers will tune out and skip your video. Be ready to invest significantly into such a venture that will take a few months to complete. But give it enough time and love and collaboration, this type of video can transform your entire business's brand perception and recall.
Testimonial Video
These are usually straightforward to create, just find your top customers and have them answer relevant and concise questions. The key here is that the clips have to be usable in a easy to consume manner. Nobody is going to watch a 5 minute video of a customer rambling on.
The main thing for any business is to make sure any marketing expenses can be quantified via leads generated or total ROI. If you're unsure about the next step to take, feel free to speak to us live on Facebook Messenger for a no obligation free 5 minute consultation if you have any questions on; Video Production, Commercial Photography or Digital Marketing.