Trying to find a cheap, good and fast video production company in Singapore is no easy task. It’s like finding a unicorn. Now before you get dissuaded and go back to hammering that google search bar for more options, hear me out.
Here are some insider tips on how you can better understand potential costs, match expectations to your budget and how to make sure you get the best deal.
So what is the simplest method to correctly compare quality and price across multiple vendors? I know it’s frustrating especially when faced with tight timelines but the answer really depends on multiple variables.
Video Production Variables
Type of Video
Commercial
Social Media Videos
Event Coverage
Creative Work
Creative Development / Script-writing
Creative Team
Camera Crew
Actors
Voiceover Artist
Animators
Video Editors
Equipment & Administrative Cost
Camera & Lighting Equipment
Transportation
Food & Beverage
Licenses
Music Licensing Fee
Loading Fees
Usage Rights Fees
When you receive a quotation for video production, make sure you receive a detailed quotation that shows you exactly how much it will cost for each component. Video production costs can easily vary when you start adding in actors, video professionals and creatives, animators and licenses.
Let’s look at the variation in pricing, in Singapore, if you want a produce a Commercial - you can engage the production companies to produce videos that cost $35,000 and upwards, these type of shoots can be shot in multiple locations and countries, with renowned directors and actors flown in. This is the crème de la crème of video production, you could get them to shoot your $250,000 advertising campaign or your next movie.
Airbnb Commercial (High Budget Example)
Or if your company wants to produce Social Media Videos or Event Videos - you can try sourcing freelance videographers or small teams to produce videos for your business for maybe a few thousand ($2000~$15,000) dollars. This will probably be led by a seasoned director / producer or videographer who does everything from planning, shooting and editing. There are great creative professionals in this price range if you look hard enough.
Nike - Content Video (Mid Budget Example)
As you can see, the variation is huge.
When narrowing down your options, use these 3 factors to help you make a decision:
Quality of Work - Make sure you spend ample time going through their portfolio and make sure it aligns with your project scope.
Professionalism - Is the quotation correctly prepared with a detailed breakdown of costs involved. Is the account manager or producer interested in your project? Are they responsive to your queries?
Budget - Is the production company too qualified for your project? Are you looking at something simpler? Keep your brief concise and clear, provide video references so that production companies can generate a quotation that is aligned with your budget.
So in summary, before you engage your vendor, it’s important you take time to go through their portfolio and make sure that the quality of work is on par with your project. Take time to speak with the account manager or producer to make sure they are the right fit, request a proper breakdown of costs in the quotation.
As A Client
Prepare a short brief (How to Write a Marketing Brief) and video references for the production companies, make sure that you and the producer has a clear idea on how the final video is going to look like to prevent miscommunication. Let the production company know what is the upper and lower end of your budget so that the scope of work can be accurately prepared.
This is why I always recommend taking some time to get to know the video production companies, spend some time to look through their portfolio and get a sense of how they work. Speaking to your potential vendors before jumping in for the cheapest or lowest quotation. You can speak to us at Ted Media directly on Facebook Messenger or contact us here for a scheduled phone call or meeting.